Marketing consulting
Discover fascinating marketing ideas
Marketing is complicated. You must understand marketing concepts and strategies, digital channels and how to build relationships online. You must understand which platforms can help your business stand out in a crowded marketplace and encourage it to try new things, get out of your comfort zone and have influence.
- Does your marketing increase your sales?
- Do you feel like you're spending a lot of money on marketing and not seeing great results?
- Wondering which channel to use to reach your ideal audience?
Creating an effective marketing plan is difficult for most business owners. Conducting a marketing assessment can help identify areas that work, are lacking and need attention.
What is marketing evaluation?
A marketing assessment, sometimes called a marketing audit is an in-depth, structured review of your existing marketing assets and activities to determine how well they are serving your business. A marketing evaluation generally begins with a high-level look at your overall results and then dives into deeper details of individual aspects of your marketing plan.
Review all aspects of your marketing activity
- Review of the marketing plan, including the business vision, strategic positioning, target audience and marketing objectives
- Brand audit, including alignment with your values and consistency across all your online properties
- Complete website audit, including performance, mobile friendliness and user experience
- We also alert you to any technical problems and security risks.
- Auditing of content, including content organization
- Search engine optimization (SEO) including on-page optimization, structured data, and backlinks
- Social media presence and local citation audit, including Google My Business listing and your presence in online directories such as YellowPages and Yelp
- Reports and recommendations
Once the analysis is complete, we document our findings and provide a report. This report includes:
- Brand consistency across your entire digital footprint
- Website recommendations for a better user experience on all devices
- Content composition and underlying content suggestions
- SEO results and recommendations
- Visibility in local search
- Reputation management results
- Social network profile recommendations
